Rouh Stationary Webshop

Category

Web Design / Development

Live Site

View Live Project

Apple MacBook beside computer mouse on table

project overview

project overview

Project Overvie Webshop is a complete e-commerce concept developed for my own contemporary stationery brand, designed to support the sale of both physical and digital products. The project brings together e-commerce strategy, shop architecture, product organisation and responsive UI/UX, demonstrating how a branded storefront can be developed across platforms such as Shopify, Framer Commerce and WordPress/WooCommerce.


the challenge

The challenge was to create an online shop that maintained Rouh’s minimal, faith-inspired identity while providing a clear, trustworthy and intuitive shopping experience. The store needed to organise products and collections effectively, work seamlessly across desktop and mobile, and guide customers naturally from product discovery through cart, checkout and payment.

results & impact

results & impact

The final concept combines brand design with practical e-commerce functionality, including structured collections, product pages, responsive navigation, digital and physical product options, checkout journeys and consideration for secure payment integration and customer trust. The project demonstrates the ability to design scalable storefronts that can be adapted to Shopify, Framer Commerce, WooCommerce and other established e-commerce platforms.

conclusion

Rouh Webshop demonstrates how branding, UI/UX and e-commerce design can work together to create more than simply a website. It showcases the skills required to build a complete digital storefront that is easy to navigate, responsive, commercially focused and designed to help businesses sell online effectively.

Logo

Afiyah Co By Asciea Elhadi is focused on Purposeful Design; brand identity, UI/UX design, and digital experiences.

Insights, updates, and curated inspiration. delivered occasionally, never spam.

©2026 Afiyah Co By Asciea Elhadi. All Rights Reserved.

Made with love

Logo

Afiyah Co By Asciea Elhadi is focused on Purposeful Design; brand identity, UI/UX design, and digital experiences.

Insights, updates, and curated inspiration. delivered occasionally, never spam.

©2026 Afiyah Co By Asciea Elhadi. All Rights Reserved.

Made with love

Logo

Afiyah Co By Asciea Elhadi is focused on Purposeful Design; brand identity, UI/UX design, and digital experiences.

Insights, updates, and curated inspiration. delivered occasionally, never spam.

©2026 Afiyah Co By Asciea Elhadi. All Rights Reserved.

Made with love

Create a free website with Framer, the website builder loved by startups, designers and agencies.