LNET Branding Concept
Category
Branding
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A competition concept for LNET, reimagining the Libyan ISP through a bold, modern identity built around connection, speed and progress. The project included logo design, brand strategy, business cards, custom iconography and a complete brand-guidelines system.
the challenge
The challenge was to create a distinctive identity that felt national, reliable and future-focused while remaining simple enough to work across both digital and physical applications. The logo system uses custom letterforms and connectivity-inspired forms to communicate data, movement and a connected Libya.
The concept developed into a cohesive visual system spanning logo variations, typography, colour, iconography, stationery, digital interfaces, signage, vehicles, devices and advertising applications. A comprehensive guideline package established clear rules for maintaining consistency as the brand scales.
conclusion
LNET branding project demonstrates my approach to strategic branding combining concept, graphic design and functional brand systems to create an identity designed for real-world application and growth.